These are redesigned versions of the very popular My Passport Ultra range, and are priced slightly higher. It is that latter category into which WD’s new My Passport series falls. While premium hard drives aren’t necessarily faster or technologically better, they have some sort of premium design, or are super-slim, which sets them apart. Both two major brands, Seagate and WD, are positioned right up against each other with their offerings segmented into value, mainstream, and premium tiers. External hard drives have turned into commodity items, and lots of people are happy to buy whichever model is priced the lowest at any given point of time.
